Sales and Marketing managers expect answers to “simple” core questions from Marktech vendors: What to sell? To whom? When? At what price? On which channel? With which feature?
Big Data usually sold to business decision makers as …
Holistic Approach applies not just for customer management strategy, it also applies to execution and delivery. Good strategies are materialized into execution phase in data-warehouse, software development, spacial data enrichment and marketing materials. These requires specialized knowledge …