by Csongor Fekete | May 3, 2025 | AI, Business, Machine Learning
The pace at which AI is redefining the Human Resources function is no longer subtle—it’s transformational. In Josh Bersin's recent article, “The End of HR As We Know It? AI Is Starting To Change Everything,” the evolving role of HR through the lens of AI disruption is expertly unpacked. The article emphasizes that traditional HR, rooted in compliance and process management, must urgently evolve toward what Bersin dubs "Systemic HR"—a people-first, capability-building approach where AI is deeply embedded in every layer.
Key takeaways include the rapid growth of Generative AI in HR tech stacks, where automation now enhances recruitment, onboarding, skills intelligence, and performance management. This shift is not merely about efficiency; it’s about empowering teams to focus on high-impact, human-centric work while machine learning models handle repetitive tasks.
Companies ready to embrace custom AI models and a holistic mindset can unlock new levels of employee satisfaction and operational performance. One compelling use-case is in the deployment of AI-driven skills intelligence platforms. Imagine a martech company using an AI agency like HolistiCrm to build a custom Machine Learning model that dynamically maps employee skills, career goals, and learning pathways. This allows personalized development plans at scale, improves talent retention, and drives long-term value creation.
Ultimately, HR is no longer an administrative function—it is becoming an intelligent, experience-driven business enabler. AI consultancies that align martech strategy with human-centric AI can lead clients into this new era.
Read the original article by Josh Bersin: The End of HR As We Know It? AI Is Starting To Change Everything.
by Csongor Fekete | May 3, 2025 | AI, Business, Machine Learning
Google’s latest Machine Learning model is charting fascinating territory: decoding dolphin communication. In a cross-disciplinary leap between AI and marine biology, Google DeepMind is working with the Dolphin Communication Project to train a custom AI model that could not only interpret dolphin vocalizations but eventually "talk back."
By applying transformer-based models (the same type that powers language-based generative AI), researchers aim to identify structures and meanings in dolphin sounds — chirps, clicks, and whistles — much like deciphering an unfamiliar human language. The goal isn’t just to understand their sounds but to interpret the context in which certain vocal patterns are used, drawing parallels with natural human interactions.
This pioneering initiative highlights how AI models — when trained holistically with domain-specific data — can push the boundaries of non-human communication. It also underscores the broader potential of AI consultancy in complex signal interpretation tasks beyond traditional usage, such as marketing or customer analysis.
For businesses, this approach offers valuable insight. Imagine applying similar AI methods to decode human non-verbal cues in customer service interactions — voice tone, sentiment shifts, or conversational pacing. A martech AI agency could deploy such a custom model to evaluate customer satisfaction patterns in support calls, increasing retention or enhancing upselling opportunities. Holistic customer data processed by performance-optimized Machine Learning models grows into actionable intelligence.
In short, decoding dolphin chatter shows how custom AI models and expert consultancy can transcend industries, reshaping how communication — marine or customer-facing — is understood and optimized.
Read the original article: https://news.google.com/rss/articles/CBMi1AFBVV95cUxNd1p3cVdRaUljOTVFVmJNOWVMMHRlQmZ5TW14bmhGeFFpQnI4dm9NVWFjenB2N01fajZYU0p2QjdDSFAxVG8welduMk5NT2lUY216cEFfTFprN1J4cUFiZElaQVQ3TXl4aEtTbkphTk8yQWN3REFlZmUxUEFXc1EtRjduV1YwaUV1Zy14TWh2NzcwdFlEMjJqRDFNLXdxdVJ2aHgwTEVKTGRKSHdZRkhZWm81SEx5dHBMWWExczQtU0lGdHVQbmZMbnVlUEZXa3dJeUQ3WQ?oc=5 (original article)
by Csongor Fekete | May 2, 2025 | AI, Business, Machine Learning
Meta's latest innovation is making waves in the AI sphere with the release of Space Llama, a new open-source Machine Learning model designed to enhance accessibility to cutting-edge AI capabilities. As shared in the article "Space Llama: Meta’s Open Source AI Model is Heading Into Orbit", this new model builds on the LLaMA (Large Language Model Meta AI) series and is optimized for performance even in space applications.
Key takeaways from the article include:
- Space Llama is designed for reliability in space environments, where computational resources are limited.
- It leverages transformer architecture optimized for edge computing, allowing deployment far beyond Earth.
- The model is open-source, reinforcing Meta’s stance on democratizing advanced ML technologies.
- Practical applications range from satellite data processing to autonomous decision-making in remote locations.
From a martech and customer experience perspective, this evolution in open-source ML models signals the growing importance of deploying efficient, scalable AI—even in low-resource environments. For organizations aiming for a holistic strategy in their AI transformation, this opens up new frontiers where custom AI models can be adapted not only for marketing or operational efficiency but also for decentralized or edge systems that function independently from the cloud.
At a business level, companies can leverage this kind of technology by creating portable, optimized Machine Learning models that enrich data gathering, real-time analytics, and customer interactions even in environments constrained by connectivity or hardware. For example, retail brands operating pop-up stores or mobile units in remote areas could benefit from light AI inference engines similar to Space Llama to deliver hyper-personalized marketing without relying on real-time cloud access.
From an AI consultancy or agency viewpoint, training and deploying custom models tailored to low-latency environments represents an emerging competitive edge. Delivering smarter, more autonomous martech solutions at the edge can elevate customer satisfaction while maintaining performance and cost-efficiency.
As AI continues to decentralize, the innovations driven by initiatives like Space Llama redefine what's possible in building flexible, high-performance systems with holistic business value.
Original article
by Csongor Fekete | May 2, 2025 | AI, Business, Machine Learning
Baidu has recently unveiled its latest generative AI model, Ernie 4.0, signaling a deepening commitment to staying competitive in the rapidly evolving AI space. As detailed in the original article, Baidu CEO Robin Li described Ernie 4.0 as matching the capability of OpenAI’s GPT-4, showcasing improvements in memory, reasoning, and understanding. The launch, which featured real-time demos including mathematical problem-solving and poem generation, positions Baidu as a serious contender in the global large language model race.
This release reflects a broader global trend: the aggressive push by major tech players in China and beyond to develop proprietary AI solutions amid rising demand for custom AI models across industries. Such advancements are not just technological milestones—they are strategic tools with the potential to create significant business value.
For martech and CRM platforms like HolistiCrm, the implications are profound. A tailored Machine Learning model, powered by advancements like Ernie 4.0, can significantly enhance customer satisfaction by enabling deeper personalization, smarter segmentation, and better predictive insights. Brands could deploy custom AI models to deliver more holistic customer engagement strategies—aligning content, channel, and timing with unprecedented precision.
Moreover, leveraging such models through an AI consultancy or AI agency setup ensures alignment with specific business KPIs, improving marketing ROI and reducing churn. The performance gains from deploying these state-of-the-art models are not just theoretical—they translate directly into competitive advantage.
This reinforces a key learning: AI is no longer a back-office experiment but a front-line strategic asset. Businesses that act early—by partnering with AI experts and integrating cutting-edge generative models—will be best positioned to lead in their segments.
original article: https://news.google.com/rss/articles/CBMiowFBVV95cUxOZlY1WFlqalo2YUZzVGhJN3RHX0tGVC1zc3FqVnFjVlZYQlNCYzM3cVFJaERMeW1OWkJPZzZBTS15eGVPQmFhNnJGNFpDMUowRUtubEEyazB3eWhiSkc4SjlCUzJLaUF1eW5LSDdqN2x3QkRnU0cxeFhudEp6ZHdjczFiSDdESDFhOUN6Y0pEY3oyYWFQMHpoYUdNV00tRlZhWGFZ?oc=5
by Csongor Fekete | May 1, 2025 | AI, Business, Machine Learning
In the rapidly evolving space of generative AI, Thomas Smith’s recent project, FunnyGPT, shines a spotlight on the creative potential of custom AI models. Built explicitly to write standup comedy, FunnyGPT is a fine-tuned language model trained on thousands of professional comedy transcripts. Smith’s goal was not just to generate jokes, but to craft a Machine Learning model with a unique voice—something generative models often struggle to maintain.
Key takeaways from this initiative include the importance of domain-specific training data, the nuanced interplay between creativity and coherence, and the challenges of content evaluation in subjective fields like humor. Smith's rigorous curation process and iterative feedback loops showcase how a holistic approach is indispensable when developing specialized AI systems.
A parallel use case with real business impact could be custom AI models for content marketing. HolistiCrm clients in martech can develop AI agents tailored to brand tone, customer psychology, and engagement metrics. By mimicking FunnyGPT’s strategy of niche fine-tuning, businesses can generate on-brand ad copy, newsletters, or social media content at scale while maintaining authenticity. This boosts marketing performance, ensures customer satisfaction, and fosters deeper engagement—with less manual effort.
The true value lies in combining AI consultancy expertise with domain-specific data to craft solutions that do more than automate—they connect. As AI agencies increasingly seek to develop targeted models, lessons from projects like FunnyGPT offer valuable insights for innovation at the intersection of creativity and commerce.
Original article: https://news.google.com/rss/articles/CBMiqAFBVV95cUxQYmt3WU16ZHhpZDhCSEhqTWc0Ty1ub0szY0tEY0h3andNX2lPVHZlZWZ4V0Frak5PMDU5NVpfZlJ1eXlqQUNYMDZFMWlwS1R1T29maEJkcjlha20xVDZ3TTI2cG9IeGxfQjdxNDZKR3ozRFZyN2ljaWZCSGk3V252c2M4dE53YjZSYTFOWmxOTjBiU3RiSExycXNFVm85ZU5BZ2FmcElORmI?oc=5
by Csongor Fekete | May 1, 2025 | AI, Business, Machine Learning
As AI systems become more advanced, the debate around machine consciousness and rights is gaining prominence. The recent New York Times article "If A.I. Systems Become Conscious, Should They Have Rights?" explores the philosophical, ethical, and legal challenges that may arise as artificial intelligence reaches a level of complexity that mimics human-like awareness.
Key takeaways include:
- Consciousness in AI is still a theoretical concept, with no consensus on whether current models are truly "aware."
- Experts warn against anthropomorphizing AI, especially when Machine Learning models are designed to simulate empathy or emotion in customer interactions.
- Ethical considerations about AI rights could be premature but highlight the need for transparent design and governance principles.
- Companies and AI consultancy firms are advised to implement safeguards to prevent the misuse of such capabilities in sensitive domains such as performance marketing or healthcare.
In the martech space, this intellectual debate has practical implications. HolistiCrm focuses on building holistic, human-centered systems. By using custom AI models that enhance customer satisfaction without falsely simulating human traits, a martech platform can strike a balance between innovation and responsibility.
A valuable use-case emerges in smart CRM decision engines. These systems, powered by advanced yet non-conscious Machine Learning models, can help personalize marketing without deceiving users into believing they are interacting with a sentient being. This drives measurable performance improvements and builds trust—both essential for long-term customer relationships.
As an AI agency or AI expert, the responsibility isn't just delivering functionality but embedding ethical foresight into every solution.
Read the original article here: original article
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