by Csongor Fekete | May 11, 2025 | AI, Business, Machine Learning
In Microsoft's recent article, "Societal AI: Building human-centered AI systems," the emphasis is on developing AI models that prioritize ethical alignment, inclusivity, and transparency. The discussion underscores the shift from purely performance-driven models to those that take social context into account—what Microsoft terms "Societal AI."
Key points include:
- AI design must be human-centered and grounded in values like fairness, transparency, and accountability.
- Systems should include input and feedback from a diverse range of stakeholders to reflect real-world societal complexities.
- Developers need to integrate responsible AI principles across the entire machine learning lifecycle.
- Ethical considerations in data collection, model training, deployment, and monitoring are essential to long-term success and public trust.
There is significant business value in adopting a holistic approach to AI. Organizations that integrate societal considerations into their AI strategy not only improve customer satisfaction and trust but also differentiate themselves in highly competitive martech landscapes. For instance, custom AI models built with an inclusive design mindset can better support diverse customer journeys by offering more accurate, representative insights for segmentation and personalization.
A relevant HolistiCrm use-case involves designing a responsible performance marketing engine that uses a machine learning model trained on demographically diverse behavioral data. By doing so, businesses can align marketing campaigns more ethically while improving ROI through more inclusive targeting strategies. Engagement increases not by exploiting data, but by genuinely listening and responding to a broader spectrum of customer needs—fulfilling both business goals and social responsibility.
In today’s martech environment, success isn't just about technological power—it’s also about context, ethics, and inclusivity. Partnering with an AI consultancy or AI agency experienced in building holistic, responsible ML systems ensures alignment with both market demands and human values.
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by Csongor Fekete | May 11, 2025 | AI, Business, Machine Learning
The AI Marketing Summit in NYC made one message loud and clear: “AI is not a strategy.” The event highlighted the need for companies to go beyond the hype and treat AI as a tool to achieve well-informed business objectives—not as a replacement for them. Brands are urged to focus on solving customer problems rather than chasing AI for its own sake.
Key takeaways from the summit include:
- AI as an Enabler, Not a Strategy: AI powers strategy execution; it doesn’t define it. Businesses must set clear customer and brand goals before deploying AI technologies.
- Talent and Culture Over Tools: Adopting AI requires a cultural shift. Upskilling teams, building AI literacy, and aligning internal stakeholders are critical to long-term success.
- First-Party Data is Foundational: Marketers need to invest in collecting, organizing, and understanding first-party data. Without it, Machine Learning models will underperform.
- Custom AI Models Drive Value: Off-the-shelf tools may not meet the nuanced demands of a brand. Custom AI models tailored to specific marketing goals and customer journeys deliver higher impact and performance.
- Ethical and Responsible AI is Non-Negotiable: Transparency, fairness, and accountability came up repeatedly. Ethical AI practices must be embedded into every decision.
This conversation presents a clear martech use case for HolistiCrm. By integrating a custom Machine Learning model into a CRM or marketing platform, businesses can unlock predictive insights on customer behavior, personalize content at scale, and dramatically boost satisfaction and retention. AI consultancy services play a pivotal role here, helping brands align AI initiatives with business strategy, data infrastructure, and cultural readiness. In a noisy digital ecosystem, a holistic approach to AI—rooted in performance outcomes and customer value—is what separates winners from the rest.
Original article: https://news.google.com/rss/articles/CBMipAFBVV95cUxOY1pNRXIxaEd2MkNBMExjRzR3dFlnUzROZzgtSjNtSzAwb0E5VDdLSWt6emtrb1BhaTRrZmp2cndfX3FuQmcyTWp2VG8tTUdxR1JwbG5XRlZNenI1MWFxcXJMVzR0T05SU1BoMXhpaXh1c0tybEx5dENqRF9wZGFFY2xkY01wZDB3cWFSaGFKTUFhZlVuQVlqbklhUE45NFA1QklmRw?oc=5
by Csongor Fekete | May 10, 2025 | AI, Business, Machine Learning
In the evolving world of digital content, "AI SEO" is shifting the traditional search strategy toward an audience-first approach. According to PR Daily's breakdown, AI-powered search results are no longer just about keywords—they prioritize relevance, authority, and user intent. The rise of search from AI tools like ChatGPT and Google SGE requires brands to build structured, contextually rich content that aligns with how people naturally ask questions.
Key takeaways from the article include:
- AI search is conversational and contextual; keyword stuffing is no longer effective.
- Brands should treat web pages as answers to specific audience needs, not just as ranking vehicles.
- Creating useful, authoritative content increases the likelihood of being recommended by AI assistants.
- Structured data and semantic clarity are crucial for being understood by AI and LLMs.
For companies looking to enhance marketing performance, this creates a new use case for AI consultancies. A custom AI model trained on industry-specific user queries can identify content gaps and recommend high-value topics, transforming content strategy. Incorporating Machine Learning models that simulate AI-driven search behavior can optimize content planning, improving both visibility and customer satisfaction.
A Holistic martech strategy would integrate these insights into a full content lifecycle—automation, personalization, performance tracking—guided by an AI expert. Companies that embed this audience-first logic early will capture disproportionate value as AI search becomes the norm.
Use cases like this demonstrate how AI agencies can drive business value far beyond traditional SEO—moving into prediction, customer insight, and content intelligence.
Original article: https://news.google.com/rss/articles/CBMijwFBVV95cUxNalJzcUxER3F1U2ZpNzN5Rl94WDhpY1ZGMXAzUEZOWERsVENfTzNpVlZuMUZITUpSOVFRSnowUzQ2eHp4NnBVcFRmSG5MVGRPQ2h5M3Y4M05CUzdMZjZYdVpBdGZBck00VVlxalh3VWtqbXJVRnNfREpXSW5Fdk92WElmT1k2WXFFeGZqbV9Zaw?oc=5
by Csongor Fekete | May 10, 2025 | AI, Business, Machine Learning
MIT researchers have developed a novel AI model inspired by the dynamic learning behavior of neurons in the human brain, aiming to overcome limitations of conventional deep learning systems. This model, aptly named "NDT" (Neural Dynamic Transformer), improves learning adaptability by integrating biologically inspired mechanisms that adjust over time — a function standard models often lack.
Unlike traditional neural networks that rely on static architectures and fixed learning rules, the NDT leverages time-dependent neuron updates to dynamically reshape its internal representations. This approach enhances decision-making in situations that unfold over time, particularly under changing or uncertain conditions. Early tests show that this model outperforms standard transformers on a range of tasks involving sequential or temporally complex data.
This innovation holds enormous potential in the martech space. For instance, a Holistic CRM platform could implement custom AI models based on NDT to improve customer understanding and marketing performance. By adapting in real-time to user behavior, marketing systems could trigger more relevant campaigns, optimize personalization, and drive customer satisfaction — even as consumer preferences evolve. When layered with HolistiCrm's AI consultancy expertise, such custom AI solutions provide a sustainable competitive edge by aligning marketing strategies with cognitive-inspired Machine Learning models.
This breakthrough underscores the growing role of neuroscience in shaping the future of adaptive marketing platforms, and opens new possibilities for AI agency-led solutions in the CRM and martech landscapes.
Read the original article: https://news.google.com/rss/articles/CBMiiAFBVV95cUxPTk9KR2ROeUlVNmU3dU1JdGJBa2h4c1lfMHJ2OFpNSVdNbnJHcEhjcnZpSWp3OUhuaW1FM2ZCbEZFOS1zZ1E4ZUZTMnkxN0VjazZndldVdnhxOHR4Rm5uZGJhNkxrVW04UHBWS1BXVXFCSURiUEY5NlpQdmlza0F3UUFodmU0enhS?oc=5
by Csongor Fekete | May 9, 2025 | AI, Business, Machine Learning
Microsoft is reportedly preparing to host Elon Musk’s Grok AI chatbot on its Azure cloud platform, according to a report from The Verge, signaling a notable collaboration between Big Tech and disruptive AI startups. Grok, developed by xAI—Musk’s artificial intelligence company—is designed as a conversational AI model and is expected to be integrated into X (formerly Twitter).
This move underscores the strategic importance of scalable cloud infrastructure for custom AI models. By leveraging Microsoft’s cloud capabilities, xAI can extend Grok’s reach and stability while optimizing performance for real-time chatbot interactions. For Microsoft, the partnership deepens its AI ecosystem, attracting more enterprise and developer interest in its AI offerings.
The core learning here is the critical role of cloud providers in enabling high-performance deployment of Machine Learning models. Hosting such models in scalable environments not only boosts reliability but also accelerates innovation in martech, customer engagement, and conversational AI applications.
A direct business use-case is the deployment of advanced AI assistants for CRM platforms. At HolistiCrm, integrating holistic and custom AI models like Grok into marketing and customer engagement workflows can dramatically enhance customer satisfaction. Enterprises leveraging similar models can automate support, personalize marketing campaigns, and optimize user journeys—ultimately driving stronger conversion rates and brand loyalty.
This development highlights the growing opportunity for companies to collaborate with an AI consultancy or AI agency to adopt AI frameworks tailored to their ecosystem. Partnering with the right AI expert helps unlock the full business value of these technologies.
original article
by Csongor Fekete | May 9, 2025 | AI, Business, Machine Learning
In high-stakes environments—like healthcare, finance, or autonomous systems—ensuring Machine Learning models behave in predictable and trustworthy ways is critical. A recent article from MIT News explores breakthrough methods for enhancing the reliability of AI models through innovative training techniques that promote robustness and stability under pressure.
The key innovation discussed is a system that can enforce stricter control over an AI model’s behavior by using constraints during the training phase. This mechanism, called Conformal Slackness, helps align model outputs with real-world expectations and allows developers to fine-tune their custom AI models for far greater consistency and transparency.
Another substantial contribution highlighted in the article is the ability to proactively identify when a model might fail in unfamiliar or complex environments. This feature equips decision-makers with early warnings, increasing safety and reducing risk—particularly important in mission-critical settings.
This aligns closely with opportunities in martech and customer-facing applications. An AI consultancy or AI agency like HolistiCrm can apply these techniques to improve customer satisfaction by ensuring that marketing models generate stable, fair, and explainable outcomes. For example, a churn prediction model using this approach can avoid false positives that might lead to unnecessary campaigns, optimizing marketing spend and boosting performance.
By embedding trust into every layer of a Machine Learning model, organizations operating in both regulated and competitive domains can enhance both compliance and customer loyalty—core pillars for durable business value.
Read the original article: https://news.google.com/rss/articles/CBMijgFBVV95cUxNZ0xUc1BSUU45eWY4OC1ISE50UlRFZUxfQ0I5WU5VUzVOaTJVTzBzVzF4TXR4cFgyNkZvUUNGSXJPMHVEQXpLQ01FUzlJR2FvTE9CYl96VmlHX2UwVHAwSE1zUi1ZRGI0bkUya0daMWdQSUR4RC16TVgzcFVrU1dEQzlNNmFtN1VKcUtzc0RB?oc=5
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