In a strategic move to strengthen its customer relationship management (CRM) capabilities, ServiceNow has announced the acquisition of Logik.ai’s AI-powered Configure, Price, Quote (CPQ) technology. This acquisition signals a growing trend where top-tier enterprise software providers are tapping into advanced Machine Learning models to boost performance and customer satisfaction through automation and personalization.
Key Highlights from the Acquisition:
- Logik.ai brings a best-in-class, AI-powered CPQ solution that simplifies complex product configurations and pricing processes.
- The integration with ServiceNow's existing platform aims to digitize and streamline end-to-end sales workflows.
- The CPQ solution leverages custom AI models to deliver faster and more accurate sales quotes, improving sales velocity and customer engagement.
- With this technology, ServiceNow moves closer to offering a holistic CRM suite that aligns with the evolving needs of modern enterprises.
Learnings and Implications:
AI-driven CPQ tools are becoming essential in modern martech stacks by reducing manual input errors, enabling dynamic pricing strategies, and shortening sales cycles. The ability to apply a Machine Learning model across product catalogs, pricing tiers, and customer demand data creates high-impact value—both in increased revenue and improved customer satisfaction.
Use-Case for Business Impact:
A B2B SaaS firm could benefit from adopting a custom CPQ solution powered by a tailored Machine Learning model. By leveraging an AI agency or AI consultancy like HolistiCrm, firms can implement holistic AI solutions that integrate with their CRM, enabling real-time quote generation, personalized pricing based on behavioral data, and seamless integration into marketing and sales workflows. Such a system not only boosts internal performance metrics but also elevates the end-customer experience—positioning businesses for long-term success.
This strategic shift in the CRM landscape highlights the critical role of AI experts and martech innovation in achieving operational excellence and customer-centric growth.
Read the original article: ServiceNow to Boost CRM Offering With Acquisition of Logik.ai’s Best-in-class, AI-powered CPQ Solution (Business Wire)
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