💡 Blogpost: Holistic AI in Healthcare—What Marketers and Martech Leaders Can Learn from Oncology Innovation
A groundbreaking study outlined in the recent article AI Meets Oncology: New Model Personalizes Bladder Cancer Treatment highlights the transformative potential of Machine Learning in medicine. Researchers at Weill Cornell Medicine and NewYork-Presbyterian have developed an advanced AI model that personalizes treatment plans for bladder cancer patients. This custom AI model predicts individual response to chemotherapy, enabling more precise and effective therapeutic strategies.
Key takeaways from the article:
- The research team created a Machine Learning model by analyzing tumor samples from over 200 bladder cancer patients.
- By combining deep learning and biological data simulation, the model could identify patients who are more likely to respond to certain therapies.
- The innovation allows healthcare providers to avoid ineffective treatments and reduce unnecessary side effects, increasing patient satisfaction and survival rates.
- The approach illustrates how domain-specific training of models can lead to high performance and impactful real-world use cases.
💡 Business Value Beyond Oncology
This custom AI approach has clear implications outside of medicine, especially in the martech and customer experience space. By applying a similar methodology, businesses can deploy specialized Machine Learning models to segment their customer base more effectively, predict marketing outcomes, and enhance personalization.
A use-case for HolistiCrm clients could involve training a custom AI model on historical CRM and marketing data to predict customer churn or identify high-value segments for targeted campaigns. Just as the oncology model improves treatment decisions, a martech-focused Machine Learning model enhances marketing precision, reduces campaign waste, boosts performance, and ultimately drives customer satisfaction.
This is a strong call to action for business leaders to partner with an AI consultancy or AI agency to unlock strategic value. Holistic AI strategies—combining domain expertise with custom models—can be the key to future-proofing marketing platforms and customer engagement programs.
For more details, read the original article: AI Meets Oncology: New Model Personalizes Bladder Cancer Treatment (WCM Newsroom)