What is the Machine Learning added value to cross-sell and up-sell what is the Propensity to buy model uplift?

There are no “guaranteed” uplift or benchmark KPIs available (yet) for Machine Learning model based cross-sell campaigns vs educated guess based targeting. It depends on the data sophistication maturity of existing campaign management environment and given business environment. Machine Learning Modelling has to be done first. Based on the propensity to buy we can tell what will be the expected response rates for campaigns. Based on cost estimations we can also define ideal audience size for the given cross-sell campaign. Holisticrm consultants have achieved 2x to 6x times higher response rates in X-Sell campaigns with Machine Learning based propensity to buy models.

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