Funnel Management

Digital Acquisition funnel-management

With necessary budget you can relatively easily attract a lot of prospects to your site. However without the holistic strategy and tool-set to ensure smooth customer journey and hooks for future interactions or visits, it is most probably …

Machine Learning

Big Data vs Machine Learning

Sales and Marketing managers expect answers to “simple” core questions from Marktech vendors: What to sell? To whom? When? At what price? On which channel? With which feature?
Big Data usually sold to business decision makers as …

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